You’ve got a website. You’ve got social media channels. Now you need content. Today’s audience is very, VERY savvy - so you’re content cannot be platform agnostic (oooh big word!). Basically your content needs to be made fit for purpose.
Whether it’s vertical video, square or your usual 16:9 widescreen ratio, that’s just the start of the conversation. Audiences respond to different types of content on the different channels so you need to market your brand with engaging video content that is fit for purpose. It builds your brand equity and allows you to reach your marketing goals.
In order to cut through and tell the story of your brand in an engaging way that makes your brand memorable - online video content can’t be beat.