The BTP Blog
Video production thinking, industry-specific content advice, and the occasional story from behind the camera. Written for the people who commission video, not the people who make it.
Brand Storytelling in Melbourne: Why Being Weird is Your Biggest Asset
If a driver values a cockroach's life more than a cyclist's, what do you do? You put your founder in a bug suit. We’re exploring why bold, authentic storytelling is the secret weapon for Melbourne brands looking to stand out.