Moving an entire workforce into a brand-new office is exciting... until someone microwaves fish on day one. The team at Lander & Rogers had a challenge that a lot of companies face: how do you get people to follow the rules of a shared workspace without sounding like a grumpy strata manager?

The answer? Glen.

We created Glen as a character who does literally everything wrong in the most loveable, cringe-worthy way possible. Every office sin you can think of, he's guilty of it. And because the "don'ts" lived inside a fictional character rather than a memo, staff could laugh at the behaviour and absorb the lesson at the same time.

That creative pivot turned what would've been a dry HR compliance video into a genuinely funny piece of culture-building content. People weren't just watching it, they were quoting it. The "don't be a Glen" mantra became part of the team's shared language, which is honestly the best outcome you can hope for.

High production values, sharp writing, and the right amount of cringe. Sometimes the best way to tell people what not to do is to make it feel like a joke they're all in on.