One video doesn't do everything. Especially in the beauty space, where the same product needs to feel luxurious to one audience, practical to another, and aspirational to a third.

For Vaseline's Intensive Care Vitalizing Body Oil launch, we developed a multi-dimensional suite of high-end vertical content designed for TikTok and Instagram. Rather than a single "hero" piece, the creative strategy produced three distinct approaches: a high-glamour beauty edit, a behind-the-scenes look at the shoot, and a practical how-to guide for using the product as part of a daily routine.

That variety gives Vaseline's marketing team genuine flexibility. Different creative, different tone, different entry point, all serving the same product but speaking to the specific audience most likely to respond to each.

The cinematography leaned into warmth, soft focus, and macro-texture shots of the oil across a range of skin tones. The goal was to demonstrate the immediate "vitalizing" effect visually, so the viewer feels the product's benefit before they've read a word of copy.

Accessible luxury. Inclusive beauty. A library of assets built to perform across a diverse, global audience.