The BTP Blog
Video production thinking, industry-specific content advice, and the occasional story from behind the camera. Written for the people who commission video, not the people who make it.
How to Hire a Camera Crew in Melbourne Without Inheriting a Second Job
Hiring a camera crew shouldn't feel like a part-time job. Discover how to spot a production partner who leads with strategy, handles the boring legal stuff, and can even turn a Mornington winter into a summer blockbuster.
Brand Storytelling in Melbourne: Why Being Weird is Your Biggest Asset
If a driver values a cockroach's life more than a cyclist's, what do you do? You put your founder in a bug suit. We’re exploring why bold, authentic storytelling is the secret weapon for Melbourne brands looking to stand out.
Why Professional Video is the Growth Engine Your Small Business is Missing
Still think of video as a "cost"? It’s time to view it as an investment. We’re breaking down how a single shoot can create a year’s worth of content and why Melbourne’s most successful brands are ditching the DIY for professional authority.