The BTP Blog
Video production thinking, industry-specific content advice, and the occasional story from behind the camera. Written for the people who commission video, not the people who make it.
How to Hire a Camera Crew in Melbourne Without Inheriting a Second Job
Hiring a camera crew shouldn't feel like a part-time job. Discover how to spot a production partner who leads with strategy, handles the boring legal stuff, and can even turn a Mornington winter into a summer blockbuster.
Why Professional Video is the Growth Engine Your Small Business is Missing
Still think of video as a "cost"? It’s time to view it as an investment. We’re breaking down how a single shoot can create a year’s worth of content and why Melbourne’s most successful brands are ditching the DIY for professional authority.
What to Actually Expect When You Hire Balloon Tree (Spoiler: It’s Not Boring)
Hiring a videographer shouldn't feel like learning a second language. We’re breaking down exactly what happens when you work with Balloon Tree, from the first "hello" to the final stellar edit. Minus the self-absorbed director vibes.
Why Pre-Production is the Secret Sauce (and How We Save You from a Shambles)
Ever seen a video shoot dissolve into chaos because someone forgot the script (or the snacks)? We have. Avoid the horror stories and learn how the "6 Ps" of pre-production ensure your next project is a hit, not a headache.