The BTP Blog
Video production thinking, industry-specific content advice, and the occasional story from behind the camera. Written for the people who commission video, not the people who make it.
Using Drone Video to keep your video grounded
A drone shot is a fantastic way to boost the perceived value of your project. However, relying purely on the spectacle can emotionally distance your viewers. We break down how to properly contrast aerials with grounded human stories.
Full-Service Video Production - Where to Start
Got a killer marketing strategy but no clue how to actually shoot a video? We break down how an end-to-end production process takes the headache out of filming, letting you be as involved as you want to be.