The BTP Blog
Video production thinking, industry-specific content advice, and the occasional story from behind the camera. Written for the people who commission video, not the people who make it.
Making Explainer Videos That Actually Explain
So you have a massive software platform to explain, and the feature list just keeps growing. We explore how strict budget limitations can actually force a clearer, more engaging product demonstration video.
What High-Quality Video Production Really Means for Brands
A massive camera does not automatically make a video good. We explore how to hit premium production value benchmarks by focusing on sharp ideas and smart budget frameworks.