The brief: introduce a five-year business plan in four minutes, as a Wizard of Oz parody. Here's the full behind-the-scenes story of how we put 15 senior leaders in costume, ran three setups at once, and opened a major event with a video the audience asked to see twice.

Launching a new brand means starting from scratch with a budget that has to stretch. Chase walks through how we captured every still and video asset for Maltra Foods' Yumble launch in a single shoot day.

How do you get one message to every team across the country and make sure it sticks? Matt and Chase walk through how we planned and broadcast Kieser's webinars and annual masterclasses, from the runsheet to the final stream.