Briefing and Ideas

What to tell a production company before anything is quoted, and how the idea for a video gets made. The brief and the idea decide more about the finished film than the camera ever will.

• What Should I Put in a Video Production Brief?Tell them who the video is for, what you want that audience to feel or do, where it will be seen and when you need it.
• How Do I Make a Corporate Video That Doesn't Look Like Every Other One?Start with one idea and commit to it.