The Shoot

What happens on the day, from helping people relax on camera to capturing enough to make more than one video. Written from a lot of days on set with people who've never been filmed before.

• How Do I Get a Nervous Person Comfortable on Camera?Lower the stakes before the day and give them something steady on it.
• How Do I Get More Out of One Video Shoot?Decide every use of the footage before the shoot, then capture it all while the crew and lights are set up.