The BTP Blog
Video production thinking, industry-specific content advice, and the occasional story from behind the camera. Written for the people who commission video, not the people who make it.
Videography vs Video Production: Making the Right Call for Your Brand
Hiring a solo videographer is a quick way to capture raw footage. On the other hand, a dedicated video production team looks deeper into your business goals. We spread the cognitive load across specialists so you get an optimised, legally cleared campaign without the stress.
Full-Service Video Production - Where to Start
Got a killer marketing strategy but no clue how to actually shoot a video? We break down how an end-to-end production process takes the headache out of filming, letting you be as involved as you want to be.
From concept to screen: Film production services explained
Ever wondered what happens between "I have an idea" and "Upload complete"? We’re pulling back the curtain on how we make videos that people actually finish watching and why having fun on set is the best ROI your business can buy.
What to Actually Expect When You Hire Balloon Tree (Spoiler: It’s Not Boring)
Hiring a videographer shouldn't feel like learning a second language. We’re breaking down exactly what happens when you work with Balloon Tree, from the first "hello" to the final stellar edit. Minus the self-absorbed director vibes.