The BTP Blog
Video production thinking, industry-specific content advice, and the occasional story from behind the camera. Written for the people who commission video, not the people who make it.
The pragmatist’s guide to choosing a Video Production Company
Need a video but dreading the agency search? We've put together a pragmatic checklist for video partner selection. Learn how to skip the corporate bloat and choose a team that actually makes your life easier.
Videography vs Video Production: Making the Right Call for Your Brand
Hiring a solo videographer is a quick way to capture raw footage. On the other hand, a dedicated video production team looks deeper into your business goals. We spread the cognitive load across specialists so you get an optimised, legally cleared campaign without the stress.
Full-Service Video Production - Where to Start
Got a killer marketing strategy but no clue how to actually shoot a video? We break down how an end-to-end production process takes the headache out of filming, letting you be as involved as you want to be.
From concept to screen: Film production services explained
Ever wondered what happens between "I have an idea" and "Upload complete"? We’re pulling back the curtain on how we make videos that people actually finish watching and why having fun on set is the best ROI your business can buy.
Why Pre-Production is the Secret Sauce (and How We Save You from a Shambles)
Ever seen a video shoot dissolve into chaos because someone forgot the script (or the snacks)? We have. Avoid the horror stories and learn how the "6 Ps" of pre-production ensure your next project is a hit, not a headache.