Reacon Group has been in print, signage and promotional manufacturing for 28 years, and they came to us wanting to reintroduce themselves to the market. They were upfront about wanting real bang for their buck, so every part of the plan had to be flexible enough to repurpose in the future.
Here's the thing about Reacon: print is only part of what they do. Their real job is keeping a brand consistent everywhere a customer meets it, from packaging and stores to screens and campaigns. That's the story we needed to tell.
We filmed at their Sydney facility in a single day, getting plenty of factory and freight footage to build on. That footage became the base for a voiceover-led About Us film. It opens on a problem most marketers will recognise (connection happens everywhere, not in one place), then shows how Reacon brings creative, production, logistics and data together under one roof.
Motion graphics took care of the big numbers, like millions of projects delivered and teams across Australia, New Zealand and Asia. Branded endframes kept every video looking like part of the same family.
With the footage in the bag, we also cut four shorter films from the same shoot, one for each of Reacon's service pillars: Marketing Activation, Customer Outreach, Creative Studio and Data-Driven Services. That's five videos in total: one to introduce the business, and four for when a client wants to know more about a specific service.
