Launching a brand from scratch means starting with nothing. When Maltra Foods came to us, Yumble Shake & Squeeze Pancake Mix was weeks away from Coles shelves, and there were no website assets, social channels or content. The only thing we had to go off was the product renders.
So the job was to build a full content library in one go, for two different flavours of pancake mix (and two pretty different audiences).
We shot two concepts back to back. Buttermilk got the Saturday morning treatment: two kids in a sunny kitchen, pancakes in fun shapes, and a healthy dose of controlled chaos. Matcha went the other way, with clean light and a slower, more considered feel for adults who take their brunch seriously.
A food stylist kept every stack looking its best, and we shot stills alongside the video, so the photography and the footage all came out of the same day.
By the end of it, Yumble had a launch kit ready to post from day one: 16 videos (eight per flavour, in 30-, 15- and 10-second cuts, landscape and vertical) and 36 stills. That's plenty to fill a brand-new website and social channels the moment the product hits the shelf.
And Yumble launched into Coles right on schedule!
