Freight management is a complex, multi-touch process that most B2B clients only ever see parts of. TIG Freight recognised that this transparency gap was creating distance between the company and the trust it had worked hard to build.
"The TIG Experience" was built to close that gap.
We structured the brand film around staff interviews drawn from every level of the organisation. Customer service. Operations. The executive team. Each voice adding a different dimension to the same story: TIG Freight is a company of connected, capable people working in genuine coordination across a vast national network.
That multi-level perspective does something a leadership-only narrative can't: it proves the culture is real, not just aspired to. When someone in customer service and someone in the executive suite are telling the same story about reliability and care, the viewer believes it.
The video serves a dual purpose, functioning as both a high-level marketing asset for the website and a powerful recruitment tool. People want to work somewhere that feels unified. This film shows, clearly and credibly, that TIG Freight is exactly that.
Transcript
Welcome to TIG Freight. How can I help…
What sets TIG apart from others in the industry is the support networks that we have within this organisation, from integrations, customer service and back-end administration, right the way through to our relationship managers and our dedicated customer service.
What sets TIG apart from others in the market at the moment is definitely the platform and the support that we give.
So if you compare what TIG Freight does in the transport industry, it's not selling a rate, it's not selling a pallet movement from Melbourne to Sydney. It's the experience.
We give absolutely everything to our clients, which I think is great, and you can see that as you walk around the…
We want to provide the best service for our customers. Our team members are all supportive, and we all have that one goal: to be the best.
People are genuinely happy to be here, and I think that goes on to our clients and what their experience is with us as well.
And the experience comes with stability.
Our purpose is exceeding expectations and driving loyalty through innovation. Exceeding expectations is one thing I personally pride myself on, and I would like to filter as much of that back through the business as I possibly can.
Our customers have a very high level of support from us, whether it's our customer service team or our IT team.
What sets TIG Freight apart from other companies within the industry is transparency. That is a huge focus for us, and giving the customer a great customer service experience.
We have a dedicated helpline for our open freight. So basically, if our customers have problems, they jump on the phone, they send an email, and we can address those issues straight away.
I think the most important value which we take away from TIG's values is innovation, and we innovate each day. That's what drives us and drives my team to be in the office day in, day out.
Data is king, as they say in IT.
Nothing is ever too much hassle to do for our customers. Our customer is really our main focus. We've always been extremely flexible, which has been one key thing that's separated us from a lot of the other businesses that we compete with.
We're willing to understand and prioritise what our customers need, and then adapt to give them what they…
We need to have a great understanding of all of our clients, but we also need to have the ability to forecast what's coming up. We need to see what's going to happen before it happens, and act before it's too…
We're not just responsive, we're also anticipating people's needs.
We've all got each other's backs. Everyone loves coming to work here, and they know that they're getting looked after. We look after people, and they stick around.
The key thing for me, personally, is that everyone's got your back, and we work together to achieve that one goal.
With TIG Freight, this has been the first role I've ever felt like I really belonged.
